NBC Sports is Latest to Test NFL ‘Alt-Cast’ With EA Sports Madden Game
Can NBC make an NFL broadcast as dynamic and interactive as a videogame? The Comcast-backed media company will soon try. NBC Sports plans to live-stream a match-up between the Houston Texans and Kansas City Chiefs on Saturday, December 21 on its Peacock broadband hub that will blend live action and videogame elements from EA Sports’ […]