Digitoonz Media & Entertainment and Citrus Ink Studios have launched DGX, a cutting-edge VFX hub based in Noida, Uttar Pradesh.
Digitoonz founder and CEO Vikas Kumar Citrus Ink Studios CEO Vrinda Sood will lead the joint venture. Digitoonz will oversee the outfit’s day-to-day operations and manage the full production pipeline, while Citrus Ink will work on the brand’s strategic management.
The co-heads say that the endeavor will combine Digitoonz’s global production expertise with Citrus’ creative vision and technological leadership to provide premium VFX services tailored to global clients’ needs. Importantly, the outfit will also leverage India’s tax incentives to benefit future collaborators.
Although specifics are still under wraps, at the time of its official launch, DGX is already engaged in several ongoing projects and has plans to extend its international reach.
In addition to its VFX work, DGX was launched with the intention of expanding into complementary verticals, including the launch of an Animation Academy to educate and train future talents. More than just a service studio, DGX will also develop original IPs for international audiences and expand into game design to create more immersive interactive experiences.
“DGX represents a bold new chapter for both Digitoonz and Citrus Ink Studios,” said Vikas Kumar, CEO of Digitoonz. “Our vision is to create a dynamic studio where creativity meets technology, allowing us to craft unparalleled visual experiences. By combining the operational expertise of Digitoonz with the creative leadership of Citrus Ink, we believe DGX will not only deliver exceptional VFX and animation services but also become a key player in the entertainment landscape.”
Vrinda Sood, CEO of Citrus Ink Studios, added: “We are thrilled to join forces with Digitoonz and to combine our extensive expertises in launching DGX. By merging Digitoonz’s global production network with Citrus Ink’s creative excellence and technological innovation, we aim to establish DGX as an international leader, setting new standards in creativity and innovation while making a lasting impact on the global entertainment landscape.”
Founded in 2009, Digitoonz is a rapidly growing animation company with studios in New Delhi, Kolkata, Madrid and Los Angeles. In total, the company employs roughly 600 artists who work on dozens of animated TV series and feature films produced for the international market. Recent company credits include Adult Swim’s “Rick and Morty,” Hulu’s “Solar Opposites” and Annecy competition feature “Rock Bottom.”
Citrus Ink Studios specializes in animation, VFX and digital content development and has produced content for major global brands, including HP, Honda, and Coca-Cola.
