Eva Longoria doesn’t feel that a “Desperate Housewives” reboot is necessary — but if the right idea came along, she’d be the “first to sign up.”
Longoria made an appearance at Content London on Wednesday for a panel featuring her production company Hyphenate Media Group, which she co-founded with Cris Abrego last year. Chief strategy officer Karla Pita Loor and showrunner/producer Gloria Calderón Kellett were also in attendance to discuss Hyphenate’s partnership with Calderón Kellett’s GloNation Studios.
While discussing the projects Hyphenate is looking for, Longoria noted that “we produce with purpose” and ask the questions: “What are you saying?” and “Why now?” That then led her to discuss a potential “Desperate Housewives” reboot.
“There’s not a ‘why now’ for that show,” she said. “I mean, some people do reboots because it’s like, ‘Reboot!’ It’s a good title. But I’ve talked to Marc Cherry a thousand times and it’s like, we fully mined those characters because we were on for a decade and this was 24 episodes a year … That’s a lot of story that you burn through.”
At that point, Abrego interjected: “And for the record, if ‘Desperate Housewives’ does come back, we’d like to produce it.”
Added Longoria, “I’d be the first one to sign up! I miss Gaby.”
Hyphenate Media Group, the one-year old media venture launched a year ago by Longoria and Abrego with a strategic investment from Banijay Entertainment, took a stake in GloNation Studios in October.
Calderón Kellett, who is best known for her Emmy-winning reboot of Norman Lear’s iconic comedy “One Day at a Time,” has started developing, packaging and producing content with support from Hyphenate.
Longoria wasn’t meant to attend the session in London but decided to make a last minute trip to join the Hyphenate Media panel.
Content London takes place Dec. 2-5.
